Must Société

Must Société has joined forces with Jeremy Joo and Quebec manufacturer Verbois to create an exclusive collection shaped by three distinct perspectives. The collaboration reflects a shared appreciation for wood and a desire to produce furniture that’s as design-forward as it is functional. 

Jeremy Joo’s perspective

Based in Toronto, Korean-Canadian designer and founder of JDH Projects Jeremy Joo puts natural materials at the heart of his work, which is informed in part by Asian influences. 

He believes every object should be created with intention, designed not simply to occupy space but to become a part of everyday life.

Discover the Jeremy Joo × Verbois collection,
available exclusively at Must Société.

From concept to creation

From Jeremy Joo’s initial concepts through to production, each design is developed collaboratively, balancing creative vision with technical expertise. 

The result is a study in contrasts: clean, confident lines, generous proportions, solid wood and bold finishes.

« I wanted to create
something that draws the eye 
while still feeling calm. »

— Jeremy Joo

The collection also has its own soundtrack. Discover the playlist curated by Jeremy Joo.

Verbois’ craftsmanship 

The same appreciation for wood is at the core of the Verbois identity. Based in Quebec’s Bas-Saint-Laurent region, the company designs and manufactures furniture from 100% Canadian wood, combining contemporary design, lasting quality and a deep understanding of the material itself. 

An approach where innovation is grounded in time-tested manufacturing techniques.

More to discover

A different take on wood, born from another creative partnership. Discover Vesper, designed by Édouard Gagnon in collaboration with Must Société and Verbois.
Shop the collection